Africa's Entertainment and Media (E & M) industry is expected to boom during the next four years and is projected to outperform the growth rate of the global E & M sector. Over the last few years, numerous opportunities have risen in the Kenyan / East African Entertainment and Media Industry *

•  Sub-Saharan Africa, once seen as an unpromising and overly risky zone to invest in, is now one of the world’s fastest growing emerging Entertainment and Media (E&M) markets. The growth is driven by both an improved economic environment as well as an Increase in customer affluence that is creating a fresh demand for entertainment services.
• There is an increase in demand for quality content in the African region with an increase in demand by foreign companies for quality African content. The migration from Analogue to Digital has opened up numerous opportunities and subsequently increased the demand for content.
• There is also now legislative requirement on the production of local television content hence increasing the production demands. There are numerous opportunities to syndicate and sell productions in the regional and global market. There is a need for Capacity building where training/workshops for upcoming directors, technical crew and creative talent.